Your marketing should create results. It is that simple. It goes for B2B and B2C marketing. It goes for social and non-commercial marketing. And it goes whether the goal is sales, market shares, brand awareness... you get the picture, right?
If it is your responsibility to create effectful marketing, then we have a common goal.
In Happy, you get all the competencies needed to create strong, efficient marketing communication on any platform, online as well as offline. From digital solutions for TV, web, social media, and animation, to catalogue and brochure design, direct marketing, print material and presentations. Or we can design you a mix with the best of both worlds - we are standing by to help you realize your potential.
We might start by asking a lot of questions, but you will quickly find that we convert them to well documented answers for your business.
Research is the core of your future strategy. Through the right combination of research - interviews, mystery shopping, focus groups, analysis, and more - we get close to the heart of your customers, employees, distributors and other relevant stakeholders. This gives you in-depth insight and knowledge of topics and issues you would otherwise have missed.
We also have our very own consumer panel - Happy Panel - which allows us to quickly get first-hand reports of opinions and perceptions from the B2C market.
You business' vision, mission and values may seem irrelevant to your stakeholders. But they are still essential building blocks in you communication strategy. Perhaps your mission, vision, and values are already set - perhaps you need our help to make adjustments, or even create a new reality and direction for your business from scratch.
In the strategy phase, together we will discuss strategic elements such as your positioning, messages, target audiences as well as their purchase behaviour. When all elements are settled, we will connect the dots, forming the bigger picture in form of a consistent, accurate, and honest communication strategy. We do not do theoretical and and over-ambitious plans. We do custom strategies, tailored to be implementable - and designed to achieve exactly your business goals.
Using your new communication strategy as a foundation, we then build you a central communication concept - a 'one-liner' that clearly defines the values your business represent, and the benefits it gives to your target audience.
The communication concept guides the creative efforts that will come to support your communication strategy. By establishing a communication concept, we ensure that the creative process does not run off track, but instead keeps the process efficient and accurate in relation to your strategy.
Once established, the communication concept is brought to life through practical ideas and pitches, which we produce and present to you in one or multiple versions, both visually and verbally.
Together, we will now create a marketing plan. Based on the elements outlined through the communication strategy and concept - as well as your marketing budget - we will plan the optimal media mix and the most efficient schedule for the marketing efforts.
We see the marketing plan as an operational tool that gives you the full overview of what is happening, and thereby the most efficient yield of your marketing budget. This goes for concrete sales campaigns as well as more general brand awareness and image efforts - both internally externally.
We take full responsibility for executing every step of implementing your marketing plan, and we coordinate everything from photo shoots and image processing, to programming digital solutions and producing text. All according to a strict schedule that is developed in close cooperation with you. This is our way of making sure your marketing efforts have the intended effect, and always launch on time.
Nothing is done half-heartedly. You can count on us being 100% dedicated to fulfilling the tasks set in motion. And we are always available if you need us - also after events have been set in motion.
Everyone likes getting their money's worth. Knowing that your marketing budget is well spent gives peace of mind. Therefore, close effect measurement is an important tool in our long-term partnership.
Depending on your marketing goals, we can measure everything from awareness levels to sales increases and other parameters, both offline and online. We can also measure the effect of a single component in your strategy, or examine the strategy in its entirety. Does your marketing include online efforts? We can track and analyze your visitors, down to every step of their interaction with you.
Not only does this provide concrete insight into the effect of our efforts, but it also serves as a useful tool in planning future communication initiatives.
The Happy-model ensures that your communication is cohesive, and that everything is connected, from your core business values to your communication strategy, through your creative expression and choice of platform. Because if it is not connected, your message will not stick with your audience.
The focus on the different steps of the process can be adjusted to the needs and current situation of your business. We will also advise you on the scope of your research, analysis, and strategy development, to fit each project. This is our way of saving you time and effort - and making sure the end result fits the goals and purpose.