The insurance market is tough and unforgiving, and Thisted Forsikring knows that – especially due to aggressive marketing efforts from competitors. For this reason, Thisted Forsikring wanted a recognizable, clearly positioned profile for their audience.
The task included developing a communication strategy that positioned them as a local, yet reliable and responsible ensurance company.
Happy has created a practical, implementable communication strategy, complete with a clear definition of target audiences, messages, values, and strategic components, like CSR etc..
Founded in the communication concept “Vi er en bedre hjælp, når vi er tæt på dig” (“We are of more use when we are close to you”), marketing campaign efforts have been rolled out, including radio, TV, direct mail, PR, ads and online marketing.
Is your market also characterized by intense competition, and do you want to hear more about the case, or the results we made for Thisted Forsikring? Contact Jakob Gaardsted Petersen, on +45 99287219, or email@example.com
Same egg, new shell
Revitalized design and activities
8 years of working closely with Siemens
Designing a new corporate identity
Creating growth in a declining market
Textbook example of international product launching