Fredsted Tea is a well-established brand, founded in 1917. Even though Fredsted is among the market dominators for bagged tea in retail outlets, the brand has never clearly cemented their position on the market, thereby never properly to stuck in the minds of their consumers. Something, that Fredsted Tea wanted to change.
The tool to achieve the goal was revitalizing the brand and making the product palette clearly visible. The process started on a strategic level, which in turn allowed for the development of a new communication concept. This foundation then went on to inspire new visual designs for everything from shop-in-shop and in-store displays, to product packaging, and off- and online communication initiatives, to be implemented now and in the future.
Are you facing challenges similar to those Fredsted used to? Or do you want to learn more about the case, or the results we made for Fredsted? Contact Jakob Gaardsted Petersen, on +45 99287219, or firstname.lastname@example.org
Same egg, new shell
Local profile – From strategy to implementation
8 years of working closely with Siemens
Designing a new corporate identity
Creating growth in a declining market
Textbook example of international product launching