Danæg is Nordic market leader within the eggs category, possessing high levels of brand awareness with consumers as well as retail chains. A position that Danæg has a natural desire to maintain and expand. This required a fresh take on their brand strategy, and a strong campaign plan to introduce it.
The strategic efforts have led to a redefinition of the brand, strengthening coherency across the many product categories. Everything has been planned with a general focus on increasing sales, with customer involvement as an important parameter.
The new, encompassing brand concept, “Inspirerende enkelt”, (“Inspiringly simple”) has been adapted to product- and campaign levels, where it has been implemented across the various elements. This has been complemented by a new website, digital marketing efforts and strategic actions, like CSR initiatives etc..
Do you want a similar redefinition of your business – and do you want to hear more about the case, and the results we have made for Danæg? Contact Jakob Gaardsted Petersen, on +4599287219 or firstname.lastname@example.org
Revitalized design and activities
Local profile – From strategy to implementation
8 years of working closely with Siemens